Tag: tofu mofu bofu content
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From TOFU to BOFU: Creating Full-Funnel Content That Actually Converts
If you’ve been in B2B content marketing for more than five minutes, you’ve heard the acronyms: TOFU, MOFU, BOFU. Top of funnel, middle of funnel, bottom of funnel. Simple enough, right? Here’s what’s not simple: creating content that actually moves prospects through each stage without feeling like you’re playing a game of marketing Mad Libs.…