Tag: content scoring models
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Stop Guessing. Start Mapping: How AI Classifies TOFU, MOFU, and BOFU Content Smarter at LiftLoop
Most marketing teams still organize their content around a rough idea of the buyer’s journey—TOFU, MOFU, BOFU. But let’s be honest: most of that classification is either guesswork or based on outdated rules. You know the kind—”if the title says ‘What is…’ it’s TOFU.” That kind of logic belongs in a 1997 spreadsheet, not a…
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How to Score and Prioritize B2B Content Ideas with AI
You know the feeling. Your content backlog is bursting with ideas—whitepapers, blog posts, case studies, webinar topics—but you’re staring at a spreadsheet wondering which ones deserve your team’s precious time and budget. Sound familiar? The challenge isn’t generating content ideas anymore. Thanks to AI tools, brainstorming sessions, and customer feedback loops, most B2B marketing teams…