Tag: content gaps
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How to Identify and Fix Content Gaps in Your Funnel: A Strategic Guide for B2B Content Teams
Picture this: your marketing qualified leads (MQLs) are flowing in nicely, but somewhere between initial interest and purchase decision, prospects are vanishing like morning mist. Sound familiar? You’re likely dealing with content gaps – those invisible holes in your funnel that quietly sabotage your conversion rates. Content gaps aren’t just missing blog posts or neglected…