Tag: content funnel stages
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Mapping Content to the B2B Buyer Journey: A Strategic Framework for Content Marketers
The B2B buying process has evolved dramatically over the past decade. Today’s buyers conduct extensive research independently, consuming multiple pieces of content before ever engaging with sales. As content marketers and demand generation professionals, we need to understand this reality and align our content strategy accordingly. Effective buyer journey mapping isn’t just about creating content—it’s…