When we built the early version of Lift Loop, we used AI to automatically generate personas based on content from a company’s website. It worked — maybe too well. Some reports came back with 6, 8, even 10 different personas. While accurate in spirit, they often overwhelmed users trying to make strategic content decisions. So […]
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Persona-Based Content Planning for B2B Marketers: The Strategic Foundation Your Content Team Needs
You’ve probably heard it a thousand times: “Know your audience.” But in B2B marketing, where buying cycles stretch across months and involve multiple stakeholders, knowing your audience isn’t just helpful—it’s the difference between content that converts and content that gets lost in the noise. The challenge? Most B2B marketers are creating content in the dark. […]
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