Category: Content Prioritization
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10 Best AI Content Creation Tools for 2025: Free & Paid Options for B2B Marketers
The B2B content landscape has fundamentally shifted. What once required hours of research, writing, and editing can now be accomplished in minutes with the right AI-powered tools. Yet many content marketers still struggle to identify which AI content creation tools 2025 will actually move the needle for their campaigns. If you’re a content marketer, demand generation manager,…
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Agency vs Software: The True Cost of a B2B Content Audit
When your content marketing strategy feels like it’s spinning its wheels, a comprehensive content audit often provides the clarity you need. But here’s the million-dollar question that keeps content marketers up at night: Should you invest in a specialized agency or leverage software tools to conduct your B2B content audit? The answer isn’t as straightforward…
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How to Score and Prioritize B2B Content Ideas with AI
You know the feeling. Your content backlog is bursting with ideas—whitepapers, blog posts, case studies, webinar topics—but you’re staring at a spreadsheet wondering which ones deserve your team’s precious time and budget. Sound familiar? The challenge isn’t generating content ideas anymore. Thanks to AI tools, brainstorming sessions, and customer feedback loops, most B2B marketing teams…
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Evergreen Content vs Campaign Content: What’s the Right Mix?
The eternal content marketing dilemma: Should you focus on evergreen pieces that deliver value for years, or timely campaign content that drives immediate results? The truth is, both have their place in a well-rounded content strategy, but finding the right balance can make or break your content marketing ROI. As B2B marketers, we’re constantly juggling…
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From TOFU to BOFU: Creating Full-Funnel Content That Actually Converts
If you’ve been in B2B content marketing for more than five minutes, you’ve heard the acronyms: TOFU, MOFU, BOFU. Top of funnel, middle of funnel, bottom of funnel. Simple enough, right? Here’s what’s not simple: creating content that actually moves prospects through each stage without feeling like you’re playing a game of marketing Mad Libs.…