Category: Content Performance Analytics
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Evergreen Content vs Campaign Content: What’s the Right Mix?
The eternal content marketing dilemma: Should you focus on evergreen pieces that deliver value for years, or timely campaign content that drives immediate results? The truth is, both have their place in a well-rounded content strategy, but finding the right balance can make or break your content marketing ROI. As B2B marketers, we’re constantly juggling…
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The Ultimate Content Performance Dashboard: What to Track and Why
As a content marketer, you’ve probably stared at your analytics dashboard more times than you’d care to admit, wondering if you’re tracking the right things. With countless content performance metrics available, it’s easy to fall into the trap of measuring everything while understanding nothing. The truth is, most content teams are drowning in data but…