Category: Buyer Journey Mapping
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Stop Guessing. Start Mapping: How AI Classifies TOFU, MOFU, and BOFU Content Smarter at LiftLoop
Most marketing teams still organize their content around a rough idea of the buyer’s journey—TOFU, MOFU, BOFU. But let’s be honest: most of that classification is either guesswork or based on outdated rules. You know the kind—”if the title says ‘What is…’ it’s TOFU.” That kind of logic belongs in a 1997 spreadsheet, not a…
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Journey-Based Content Strategy: The Modern Marketer’s Playbook
The B2B buyer’s journey isn’t linear anymore. Your prospects don’t follow neat, predictable paths from awareness to consideration to decision. They zigzag across channels, revisit content at random intervals, and make purchasing decisions with input from multiple stakeholders who each consume different types of content. This reality has fundamentally changed how we need to think…
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SEO vs Journey Mapping: Which Should Drive Your Content Strategy?
As a content marketer, you’ve probably found yourself caught between two competing forces. On one side, your SEO analyst is pushing for keyword-optimized content that ranks on page one. On the other, your customer success team is advocating for journey-based content that truly resonates with prospects at each stage of their buying process. The tension…