When we built the early version of Lift Loop, we used AI to automatically generate personas based on content from a company’s website. It worked — maybe too well. Some reports came back with 6, 8, even 10 different personas. While accurate in spirit, they often overwhelmed users trying to make strategic content decisions. So […]
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Sarah Anderson is a seasoned content strategist and writer who brings over a decade of experience crafting compelling stories at the intersection of technology, marketing, and business. As the lead contributor to the Lift Loop blog, Sarah transforms complex topics like content intelligence, audit automation, and buyer journey mapping into clear, actionable insights for modern marketers.
Before joining Lift Loop, Sarah worked as a senior content consultant for top tech companies including Adobe, Marketo, and several early-stage SaaS startups, where she developed thought leadership, ghostwrote executive bylines, and led major content campaigns. Her writing has appeared—often anonymously—across CMO newsletters, enterprise blogs, and keynote scripts. She’s also served as a developmental editor for multiple nonfiction business books, helping founders and marketing leaders shape their ideas into publishable narratives.
With roots in both journalism and B2B tech, Sarah brings a unique blend of storytelling precision and strategic marketing thinking to every piece she writes. Whether she’s decoding the future of marketing data or distilling the voice of a product, her goal is always the same: make the message resonate, and the value clear.
When she’s not writing, she’s usually reading about psychology, walking her dog, or rewatching The West Wing.