Content audits have long been the backbone of effective B2B content strategy, helping marketers understand what’s working, what’s not, and where opportunities lie. But if you’re still manually cataloging content in spreadsheets and making gut-based decisions about your content portfolio, you’re about to be left behind. The landscape is shifting dramatically. AI-powered tools are transforming […]
Continue Reading ...Day: June 8, 2025
Agency vs Software: The True Cost of a B2B Content Audit
When your content marketing strategy feels like it’s spinning its wheels, a comprehensive content audit often provides the clarity you need. But here’s the million-dollar question that keeps content marketers up at night: Should you invest in a specialized agency or leverage software tools to conduct your B2B content audit? The answer isn’t as straightforward […]
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