When we built the early version of Lift Loop, we used AI to automatically generate personas based on content from a company’s website. It worked — maybe too well. Some reports came back with 6, 8, even 10 different personas. While accurate in spirit, they often overwhelmed users trying to make strategic content decisions. So […]
Continue Reading ...Top 10 B2B Email Marketing Tools for Lead Generation & Automation in 2025
The B2B email marketing landscape is undergoing a seismic shift. AI, machine learning, and automation are now driving the most significant trends in 2025, with advanced data analysis and personalization taking center stage. What started as simple newsletters has evolved into sophisticated, behavior-triggered nurture sequences that can predict buyer intent and deliver hyper-personalized experiences at […]
Continue Reading ...10 Best AI Content Creation Tools for 2025: Free & Paid Options for B2B Marketers
The B2B content landscape has fundamentally shifted. What once required hours of research, writing, and editing can now be accomplished in minutes with the right AI-powered tools. Yet many content marketers still struggle to identify which AI content creation tools 2025 will actually move the needle for their campaigns. If you’re a content marketer, demand generation manager, […]
Continue Reading ...Stop Guessing. Start Mapping: How AI Classifies TOFU, MOFU, and BOFU Content Smarter at LiftLoop
Most marketing teams still organize their content around a rough idea of the buyer’s journey—TOFU, MOFU, BOFU. But let’s be honest: most of that classification is either guesswork or based on outdated rules. You know the kind—”if the title says ‘What is…’ it’s TOFU.” That kind of logic belongs in a 1997 spreadsheet, not a […]
Continue Reading ...The Hidden ROI of Content Audits: What Most CMOs Miss
Most CMOs know they should be conducting content audits. They understand the concept, nod along in strategy meetings, and might even have “quarterly content audit” written somewhere in their marketing plans. But here’s what’s happening in reality: they’re missing the forest for the trees. While most marketing leaders focus on the obvious benefits of a […]
Continue Reading ...The Future of B2B Content Audits: Predictive Insights and AI
Content audits have long been the backbone of effective B2B content strategy, helping marketers understand what’s working, what’s not, and where opportunities lie. But if you’re still manually cataloging content in spreadsheets and making gut-based decisions about your content portfolio, you’re about to be left behind. The landscape is shifting dramatically. AI-powered tools are transforming […]
Continue Reading ...Agency vs Software: The True Cost of a B2B Content Audit
When your content marketing strategy feels like it’s spinning its wheels, a comprehensive content audit often provides the clarity you need. But here’s the million-dollar question that keeps content marketers up at night: Should you invest in a specialized agency or leverage software tools to conduct your B2B content audit? The answer isn’t as straightforward […]
Continue Reading ...How to Run a Quarterly Content Audit in Under an Hour
A practical guide for B2B content marketers who need maximum impact with minimal time investment Let’s be honest—the thought of conducting a quarterly content audit probably makes you want to hide under your desk. Between campaign launches, lead nurturing sequences, and that presentation you’re giving next week, who has time for a comprehensive content review? […]
Continue Reading ...What Content to Create for Each Stage of the SaaS Sales Funnel
Creating content that moves prospects through your SaaS sales funnel isn’t about throwing spaghetti at the wall and hoping something sticks. It’s about understanding where your audience is in their buying journey and delivering exactly what they need to take the next step. As B2B content marketers, we often get caught up in creating content […]
Continue Reading ...The Role of Content in Account-Based Marketing (ABM): Your Strategic Guide to Personalized B2B Success
Account-Based Marketing has fundamentally changed how B2B companies approach their most valuable prospects. Instead of casting wide nets and hoping for the best, ABM flips the traditional funnel on its head, focusing laser-sharp attention on specific high-value accounts. But here’s what many marketers miss: content isn’t just a supporting player in this strategy—it’s the engine […]
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